9 Incredible Plant-Based Burgers That Launched in 2019

9 Incredible Plant-Based Burgers That Launched in 2019

  • Hannah Bugga
  • Hannah Bugga

To say 2019 has been the year of plant-based burgers would be an understatement. Many major brands have already launched their takes on vegan burgers this year, with customers across the country flocking to try them. In fact, a report by The Good Food Institute and the Plant Based Foods Association shows that sales of plant-based meat are growing five times faster than sales of animal meat!

Here are nine mouthwatering plant-based burgers that have made grocery store debuts this year:

Impossible Foods

The headline-grabbing Impossible Foods brought its groundbreaking Impossible Burger to select grocery stores across the country on September 20. Customers were so hungry for the burger that it became Gelson’s Market’s most successful product launch ever!

Beyond Meat

Beyond Meat introduced its signature Beyond Beef to grocery stores after making history by becoming the first publicly traded plant-based meat company!

The Meatless Farm

After debuting at U.K. grocery chain Sainsbury’s last year, The Meatless Farm launched its vegan burgers and ground beef in over 450 Whole Foods Market stores across the United States.


Lightlife, the creator of Gimme Lean meatless beef and Tofu Pups hot dogs, developed its new vegan burger patties in just six months. The company has also released an adorable new ad with Kristen Bell and Dax Shepard that you can watch in the Instagram post above.

Before the Butcher

Before the Butcher is a relatively young company but plans ambitious growth, having launched its products in three of the largest U.S. grocery retailers just this year!

Don Lee Farms

After selling more than a million plant-based burgers in under 60 days at Costco, Don Lee Farms expanded to over 2,000 Kroger-owned markets, including Ralphs, King Soopers, and Fred Meyer.

MorningStar Farms

Kellogg launched its “Incogmeato” meatless burger patties, chicken nuggets, and chicken tenders under its MorningStar brand, promising an extended rollout of its products next year.

Sweet Earth

Nestlé, the world’s largest food company, leaped into the plant-based meat world by releasing the Awesome Burger under its Sweet Earth brand.

Happy Little Plants

Globally branded food company Hormel Foods brought its plant-based brand, Happy Little Plants, to select grocery stores with promises to expand.

Smithfield Foods

Perhaps one of the most surprising players to join the plant-based game was Smithfield Foods, the world’s largest pork producer. Under its Pure Farmland brand, Smithfield has created a soy-based line of products, all entirely plant-based and made in the USA with natural flavors.

Sounds like it’s time to get cooking! Order your FREE Vegetarian Starter Guide, or check out our Pinterest page for thousands of recipe ideas.