Beyond Meat’s Plant-Based Ground Beef Coming to Grocers This Month

Beyond Meat has announced the newest addition to its product lineup: Beyond Beef. This plant-based ground beef boasts 25 percent less saturated fat than traditional beef and 20 grams of protein per serving. Like Beyond Meat’s other products, the new offering is made from a blend of mung bean, pea, and rice proteins.

And this exciting product is about to hit store shelves! CNN reports:

The company announced that it will start arriving on shelves beginning next Monday, June 24. It will be sold at several grocery chains including Whole Foods, Wegmans, HEB and Atlanta-area Kroger stores.

This news comes at a time when Beyond Meat’s products are more popular than ever. In May, the company made history by becoming the first publicly traded plant-based meat company, listed on Nasdaq under “BYND.”

Multiple news outlets report that Beyond Meat stock prices skyrocketed more than 300 percent in the first month of trading. With a revenue of $40.2 million, Beyond Meat exceeded analysts’ estimated $38.9 million for its first quarter. The company now expects revenue above $210 million for the year, a 140 percent increase from 2018.

Within a day of launching at German supermarket chain Lidl, the Beyond Burger sold out, causing a surge on the stock market. Beyond Meat’s shares also jumped when fast-food chain Tim Hortons announced it would try the company’s vegan sausage in select stores across Canada.

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As more people discover the animal cruelty and environmental degradation inherent in animal products, they’re adding healthier plant-based foods to their diets. Since ground beef accounts for a significant percentage of beef eaten, this versatile new product will make it even easier for people to create plant-based versions of traditional favorites.

Ready to try more plant-based foods? You can get delicious vegan recipes and easy meal ideas by ordering a FREE Vegetarian Starter Guide today.