Beyond Meat’s Plant-Based Ground Beef Coming to Grocers This Month
Beyond Meat has announced the newest addition to its product lineup: Beyond Beef. This plant-based ground beef boasts 25 percent less saturated fat than traditional beef and 20 grams of protein per serving. Like Beyond Meat’s other products, the new offering is made from a blend of mung bean, pea, and rice proteins.
And this exciting product is about to hit store shelves! CNN reports:
The company announced that it will start arriving on shelves beginning next Monday, June 24. It will be sold at several grocery chains including Whole Foods, Wegmans, HEB and Atlanta-area Kroger stores.
This news comes at a time when Beyond Meat’s products are more popular than ever. In May, the company made history by becoming the first publicly traded plant-based meat company, listed on Nasdaq under “BYND.”
Multiple news outlets report that Beyond Meat stock prices skyrocketed more than 300 percent in the first month of trading. With a revenue of $40.2 million, Beyond Meat exceeded analysts’ estimated $38.9 million for its first quarter. The company now expects revenue above $210 million for the year, a 140 percent increase from 2018.
Within a day of launching at German supermarket chain Lidl, the Beyond Burger sold out, causing a surge on the stock market. Beyond Meat’s shares also jumped when fast-food chain Tim Hortons announced it would try the company’s vegan sausage in select stores across Canada.
As more people discover the animal cruelty and environmental degradation inherent in animal products, they’re adding healthier plant-based foods to their diets. Since ground beef accounts for a significant percentage of beef eaten, this versatile new product will make it even easier for people to create plant-based versions of traditional favorites.
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