New Vegan Meat Company Launching in 3,000 Supermarkets Nationwide
Plant-based meat companies all over the world are racing to create innovative, exciting products and California-based Before the Butcher is no different! The young company is planning ambitious growth, launching in three of the country’s largest grocery retailers this summer.
Former Beyond Meat employee Danny O’Malley started Before the Butcher in 2017, using a non-GMO soy protein to create burgers, chicken chunks, beef tips, crumbles, pulled pork, and more. O’Malley explained the company’s growth to FoodNavigator-USA:
We started in foodservice last year and we’re in accounts ranging from restaurants to colleges to stadiums, universities, and even movie sets, but we’re ready to hit the market in a big way in retail with the “Uncut” brand.
On its website, Before the Butcher describes the brand as plant-based, high-protein, gluten-free, non-GMO foods that “taste amazing.” The name “Uncut” is an extension of the company’s name, encouraging shoppers to pause before buying a “cut” of animal meat at the butcher. O’Malley went on to say:
By mid-July, we’ll have four burgers in two out of the three largest grocery retailers in the country, and by the end of August, we’ll be in all three, with 3,000 plus retail locations across the country. We’ll also have bulk packs of burger ground, breakfast sausage, Italian sausage, and chorizo sausage.
Before the Butcher is riding an incredible wave of popularity and growth for plant-based meats and was recently acquired by private investors Jeff and Gregg Hamann, owners of the Jensen Meat Company. Entrepreneur reported that Before the Butcher would now have access to $25 million in credit, a 90,000-square-foot production space, and cold-storage warehouse facilities.
According to a recent report from MarketsandMarkets, the plant-based meat market is projected to reach $27.9 billion by 2025. While giants Beyond Meat and Impossible Foods are two of the market’s leading players, they are certainly not the only ones. The upward trend can be seen everywhere, from this year’s launch of plant-based meat brand Gardein in Sainsbury’s (the second-largest grocer in the United Kingdom) to MorningStar Farms’ rush to increase its vegan offerings.
Ready to give plant-based eating a shot? You can find recipe inspiration, simple meal ideas, and more on this site and in our FREE Vegetarian Starter Guide.