Silk Just Announced a New Oat Milk Line
As oat milk continues to take the world by storm, more brands are staking a claim in the growing market. Silk—a brand known for soy milk—just added the new Oat Yeah line to its list of plant-based products. Available in plain, chocolate, and vanilla, Silk’s oat milk will be sold at major grocery chains, including Target, Walmart, Sprouts, and Publix, starting in January.
Oat milk completely changed the milk substitute game in 2018. So much so that it was fairly clear the beverage, unlike some of its other nut-based predecessors, wasn’t going anywhere. The hunch that oat milk is here to stay was just proven correct: One of the more mainstream dairy milk-alternative companies, Silk, recently [announced] that it is introducing its own line of oat milks called Oat Yeah.
This news follows announcements by Oatly and the Quaker Oats Company in October.
Oatly, a Swedish brand that launched its oat milk in the U.S. in 2016, announced it would open a new 19,000-square-foot facility in Millville, New Jersey, to meet the demand for its products. This new facility will expand the company’s production capacity eightfold.
And the Quaker Oats Company announced plans to release its own line of oat milk, also coming to stores in January 2019. Unsurprisingly, the brand plans to focus its marketing on the heart-healthy qualities of oats and will use its wide distribution to compete in this quickly growing market.
As more people find out about the animal cruelty and environmental degradation inherent in dairy production, they’re ditching milk and other dairy products in favor of healthful plant-based alternatives. In fact, reports from around the world show that consumption of animal milk is on the decline, while U.S. sales of dairy-free milk alternatives have soared.
Ready to give dairy-free eating a try? You can get delicious recipes, simple meal ideas, and advice on making the switch by ordering a FREE Vegetarian Starter Guide today.