The Impossible Whopper Is a Hit in St. Louis. Now It’s Coming to More Cities.
On April 1, Burger King made headlines when it launched the Impossible Whopper. A plant-based take on BK’s most popular burger, the new offering features a meatless patty from Impossible Foods and is currently available at locations in the St. Louis area.
The new burger has since been such a success that Burger King has announced plans for additional test markets, including the possibility of a nationwide rollout by the end of 2019. The Chicago Tribune explains:
Chris Finazzo, president of Burger King’s North American operations, said during an earnings conference call Monday that the Impossible Whopper was attracting new customers. He said the chain will sell the Impossible Whopper out nationally if reaction in other test markets “is as strong as it was in St. Louis.”
As plant-based eating grows in popularity, more fast-food companies are adding new menu items to reach a broader market. Like Burger King, several other chains have added vegan meat to the menu.
Just a few weeks ago, Qdoba, a fast-casual chain known for its Mexican-inspired menu, said it would bring vegan ground meat from Impossible Foods to all locations. Meanwhile, Del Taco expanded its Beyond Meat offerings nationwide.
In March, Red Robin announced plans to launch the Impossible Burger at 570 locations throughout the U.S. And in January, Moe’s Southwest Grill began testing Impossible Foods’ plant-based meat—as a swap for animal meat in all burritos, bowls, and tacos—at its Manhattan location.
With plant-based dishes popping up on menus far and wide, there’s truly never been a better time to eat more vegan meals. You can get delicious recipes and easy meal ideas by ordering a FREE Vegetarian Starter Guide today.
*Since menu items and ingredients may vary by location, be sure to let your server know if you’re vegan to ensure no animal products are used!