New Hyper-realistic Vegan Salmon to Debut in the United States
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This realistic vegan salmon will have you doing a double take! Developed by Israeli-based company Oshi, the new fish-free product is set to make its U.S. debut later this year.
Oshi creates its vegan salmon using a patent-pending additive-manufacturing technology—also known as 3D printing. According to its website, the company is on a mission to “eliminate sea pollution and overfishing by crafting the world’s tastiest premium whole-cut seafood filets made exclusively from plants.”
With its sights set on the United States, Oshi has reportedly partnered with “some of the best restaurants” in New York City to bring its products stateside later this year. Noga Bronsky, Oshi’s director of product marketing, explained:
The United States is one of the biggest markets for seafood, with salmon consumption valued at $50 billion. Oshi salmon is a delicious, safer, and more sustainable alternative that will enable consumers to have the same salmon experience, without microplastics, mercury, and harm to the environment.
On top of its U.S. plans, Oshi has also partnered with major European retailer Coop Group, aiming to distribute vegan salmon fillets in Europe in 2025.
According to Oshi, over 70% of fish consumption around the world can be attributed to whole-cut forms, such as fillets. Replacing these cuts of fish with plant-based versions could revolutionize the seafood industry!
Fish are individuals as unique and complex as animals who live on land, yet they have largely been left out of the many hard-won improvements in welfare standards. While Oshi’s vegan salmon won’t debut in the United States until later this year, you can still stand up for fish by trying some of the many delicious plant-based seafood products and recipes already available on the market.