Chicken and Pork Are Impossible Foods’ Next Plant-Based Frontier
By now you’ve likely heard about the Impossible Burger—the burger so believably like a beef patty that it has been embraced by restaurants around the world. Its secret, in addition to a proprietary blend of plant-based proteins, is heme. Beef gets its distinctive flavor from the iron in heme. While the heme in the Impossible Burger is plant-derived, it is identical to the heme in beef.
Now the creators of the plant-based patty have more exciting news: Plant-based versions of chicken and pork are next on their agenda. This week Impossible Foods’ director of national expansion, Jordan Sadowsky, told Food Navigator that development of chicken and pork products is currently underway, although he didn’t say when the new products would be released. A vegan steak is also rumored to be on the company’s horizon. Since the company’s standard is perfection, these products will surely be worth the wait.
The Impossible Burger is a top menu item nearly everywhere it’s served. According to Food News Media, when sold alongside beef burgers, the Impossible Burger outsells its meat-based competitors. Impossible Foods recently launched the Impossible Burger 2.0, which is gluten-free and even meatier.
The company’s upcoming plant-based chicken is especially exciting news when you consider that chickens are slaughtered in higher numbers than any other land animal. A plant-based product that “tastes like chicken” could spare even more animals than the Impossible Burger.
And remember: What’s better for animals is also better for your health and the planet, and every bite in the right direction counts!