Qdoba Plans to Add Plant-Based Meat to Menu Nationwide
In February Qdoba, a fast-casual chain known for its Mexican-inspired menu, announced plans to test vegan ground meat from Impossible Foods at select locations in Michigan. After a successful trial, the company announced today that it would bring the plant-based meat to all locations nationwide.
Starting on May 28, Impossible Foods’ innovative protein will be available at Qdoba’s more than 730 restaurants across the U.S. In a press statement, Jill Adams, vice president of marketing for Qdoba, explains:
During our test, we quickly learned that consumers loved our unique take on Impossible, making it an easy decision to launch nationally. Our Impossible offering appeals to both meat lovers and vegans, while also delivering on the big, bold flavors that we’re known for.
Now, customers will be able to create their own meals with plant-based protein crumbles. Available in tacos or a bowl, the vegan meat is flavored with tomatoes, garlic, smoked chilis, paprika, and red onion.
But this isn’t the only big news from Impossible Foods. On April 1, Burger King, one of the largest fast-food chains in the world, debuted its first 100 percent plant-based patty in a brand-new menu item: the Impossible Whopper. If the test launch in St. Louis is successful, Burger King will consider expanding the offering to other areas.
The Impossible Burger is a top menu item nearly everywhere it’s served, according to Food News Media, and when sold alongside beef burgers, the Impossible Burger usually outsells its meat-based competitors. While Impossible Foods has offered its products only to foodservice providers and restaurants so far, it plans to roll out plant-based ground beef to grocery stores later this year.
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