Popular Science Names Vegan Egg One of the Most Innovative Products of 2018
By now, you might have heard about the brand-new vegan egg product from Just. Made with mung beans, this plant-based egg alternative looks and scrambles up like traditional eggs but comes without the cholesterol, horrific animal suffering, and other problems associated with consuming animal products.
If the amazing success of groundbreaking plant-based products like the Beyond Burger and the Impossible Burger is any indication, this new egg alternative has the potential to change the way people eat for the better. In fact, Popular Science recently named Just Egg one of the most innovative new products of 2018!
The magazine explains:
Americans love eggs. Domestic McDonald’s stores alone burn through about 2 billion a year. But production creates a load of greenhouse gas and can be brutal for chickens. Just Egg—a pour-and-cook, plant-based substitute—looks and tastes a lot like the real thing and has a 39-percent-smaller carbon footprint.
And it’s not just Popular Science. TIME recently called Just Egg one of the smartest sustainable products of 2018, citing the immense amount of resources required to raise chickens for eggs. TIME explains: “The Just Egg cuts down on those emissions with a vegan egg replacement product made from a plant called mung bean. Cooked right, it tastes pretty close to the real thing.”
As more people discover the vast animal cruelty and environmental degradation inherent in animal agriculture, the popularity of vegan food will only continue to grow. And companies like Just are taking advantage of this growing interest in plant-based food by creating innovative new products that rival their animal-based counterparts.
From savory new options popping up at restaurants to the growing number of all-vegan eateries, there’s never been a better time to ditch cruel animal products. For delicious vegan recipes, easy meal ideas, and tips on making the switch to a plant-based diet, order a FREE Vegetarian Starter Guide today. Already veg? Check out our guide to replacing eggs for breakfast.