White Castle Now Offers Vegan Impossible Burger Sliders at Select Locations
It seems like the Impossible Burger can’t stay out of the news. Known as the vegan burger that “bleeds,” the Impossible Burger has earned a loyal fan base since its debut. In the past year, the mouthwatering meatless patty has shown up on over 1,300 restaurant menus across the country.
And just last week, Impossible Foods announced it had received a $114 million investment to expand at home and internationally! Now its savory plant-based patties are debuting at their FIRST fast-food chain: White Castle!
These adorable little burgers will be available at 140 White Castle locations in New York, New Jersey, and the Chicago area and will cost $1.99 apiece. Impossible Foods hopes to gain important information that will help bring its product to a larger audience. Grub Street explains:
Impossible Foods’ CEO Pat Brown says that making the high-tech veggie patties available at White Castle should yield insight into how to “popularize plant-based meat with mainstream burger lovers,” which is clearly the company’s top priority. It also means that they need to ramp up production, yet again. Last fall, the start-up’s first high-volume plant opened in Oakland, occupying a full city block. However, demand is reportedly so great that Impossible Foods now says it’s doubling the plant’s production in the coming months.
As more people find out about the horrific conditions animals are subjected to at factory farms, they’re ditching meat in favor of healthier plant-based alternatives, like the Impossible Burger.
In addition to being a delicious alternative to inherently cruel meat, the Impossible Burger is much better for the planet, using 75 percent less water and 95 percent less land. It also produces 87 percent less greenhouse gas than a beef burger.
Want to try this amazing burger for yourself? Click here to find out where it’s served near you!