National Chain Hopes Vegan Chorizo Will Be the “Beginning of a New Category”

National Chain Hopes Vegan Chorizo Will Be the “Beginning of a New Category”

  • Erin Kwiatkowski
  • Erin Kwiatkowski

Mercy For Animals is thrilled to announce our latest champion of breakfast! Another Broken Egg Cafe is now trialing plant-based chorizo on their breakfast menu at 20 locations. 

Known for their Southern-style cuisine and indulgent brunch, Another Broken Egg Cafe hadn’t offered plant protein options before. When asked how he expected customers to react to the new chorizo, Jason Knoll, vice president of culinary at Broken Egg Cafe, was optimistic: “That’s the big question, right? We hope it’s the ​beginning of a new category and fun culinary platform to launch from!”

According to Knoll, he and his team “follow trends very closely.” Knoll continued:

“With the increased excitement being ​generated around plant-based protein, we decided it was time to ask our boss, the Broken Egg consumer, what they think by putting it on the menu. Besides, isn’t it the right thing to do for the environment?”

Plant-based chorizo is taking 2022 by storm! You can try it at restaurants like Blaze Pizza, Freebirds World Burrito, and Chipotle. Ready to add this crowd-pleaser to your recipes at home? These five brands will elevate any meal! 

Abbot’s Butcher

With simple ingredients and bold flavor, Abbot’s chorizo is truly a feel-good choice. In fact, this is the first plant-based meat to be recognized as a Whole30 Approved® product!

Upton’s Naturals

Protein-dense seitan makes this chorizo a hearty and filling option. Upton’s all-vegan product line also includes bacon, hotdogs, and even shredded jackfruit! 


Frieda’s perfect blend of spices creates an authentic Mexican flavor. Secret tip: This chorizo makes a delicious dip when combined with plant-based queso sauce!

Hungry Planet

Hungry Planet’s founders are dedicated to building a kinder, more hopeful, and more sustainable future, one pack of tasty plant-based chorizo at a time!

Trader Joe’s

This plant-based chorizo is so popular that a few years ago it won “Favorite Meat” in Trader Joe’s annual Customer Choice Awards. It beat every other animal-based product in the category!

Want more restaurants to add delicious plant-based breakfast items to their menus? Sign the Champions of Breakfast petition