Popular Yogurt Brand Light & Fit Debuts Vegan Yogurt Line

Popular Yogurt Brand Light & Fit Debuts Vegan Yogurt Line

  • Sarah Von Alt
  • Sarah Von Alt

Danone, the world’s largest yogurt company, knows the popularity of dairy-free foods. The company has expressed interest in capitalizing on the rapid growth of vegan alternatives, and in October, Danone executive vice president Francisco Camacho said the company expected to triple the size of its plant-based business to 5 billion euros by 2025 from 1.7 billion euros in 2018.

Now, Danone (known as Dannon in the U.S.) announced that it would add a vegan yogurt line—called Good Plants—under its Light & Fit brand. With 100 calories per cup, this new yogurt is made with almond milk and comes in four varieties—lemon meringue, strawberry, chocolate coconut, and vanilla—and the company plans to add more flavors in the future.Light & Fit describes the line on its site:

We’re all about dairy-free foods that are lower in calories and taste amazing. Good Plants has 40% fewer calories and 70% less sugar than most almond milk yogurt alternatives. So whether you’ve fully embraced a dairy-free lifestyle or are just looking to integrate more dairy-free options into your routine, you can feel good about Good Plants in more ways than one! Pick up a spoon and live life deliciously with Good Plants.

But that’s just the beginning. The company also announced a new vegan line of Oikos—a popular Greek yogurt brand. Launching in January, the new offerings will be made with creamy coconut milk.

Since Danone acquired WhiteWave Foods in 2017, the company has seen firsthand the value of venturing into the dairy-free market, enjoying a spike in profits. In an interview, a Danone spokesperson explained:

The intent is that any offering in which consumers would like to have a choice between dairy and plant-based alternatives, we should make it available because the consumer is looking for it.

The popularity of dairy-free foods is skyrocketing. In fact, a recent survey from agribusiness giant Cargill reveals that half of U.S. dairy consumers also use vegan dairy alternatives. Not veg yet? For delicious vegan recipes, meal ideas, and tips on making the switch, order a FREE Vegetarian Starter Guide today.