Heinz Meanz Vegan: Famed Beans Brand Joins Companies Embracing Veganuary

Heinz Meanz Vegan: Famed Beans Brand Joins Companies Embracing Veganuary

  • Hannah Bugga
  • Hannah Bugga

In honor of Veganuary, Heinz has changed the famous slogan for the beloved household staple Heinz Beanz from “Beanz Meanz Heinz” to “Beanz Meanz Vegan.” The move reminds consumers that Heinz Beanz are vegan while helping advance the plant-based movement. People can purchase the limited-edition cans through January.

Heinz marketing executive Emily Wright stated:

There’s a general perception that being vegan means you have to spend lots of money on fancy foods, but being vegan isn’t all kale and quinoa. That’s why we want vegans to know that our classic Heinz Beanz can still be enjoyed this Veganuary, whether on a simple piece of toast or a delicious baked potato.

Every year, nonprofit organization Veganuary encourages people to choose plant-based foods for January and beyond. It’s an exciting time for vegans and the veg-curious alike and inspires companies around the world to promote plant-based eating. Here are a few other fantastic ways companies are taking part in Veganuary 2020:

Salt & Straw

For the month of January, artisanal ice cream chain Salt & Straw is offering five new plant-based flavors as part of its Vegandulgence series. All five flavors are available at Salt & Straw locations in Portland, Seattle, San Diego, and San Francisco, while three can be purchased at its shop in the Downtown Disney District at Disneyland. The flavors are Banana and Peanut Butter Tofu Pudding, Rocky Road with Aquafaba Marshmallows, Lemon Cheesecake Crumble, Sunflower Butter Cups, and Toasted Oat Milk and Cookies.

The company’s website states:

Gone are the days when vegan implies a sacrifice. Every January, we proclaim the virtues of nature by developing incredibly indulgent, creamy, extravagant ice creams that are totally dairy-free. That’s what Vegandulgence means to us: 100 percent plant-based, 100 percent decadent. This isn’t just dairy-free ice cream—this is something you’ve never experienced before.

Burger King

Burger King’s plant-based Rebel Whopper will be available across the U.K. starting January 8. The burger features a sustainably sourced soy patty topped with sliced tomatoes, lettuce, ketchup, pickles, and onions, all on a toasted sesame-seed bun. Just make sure to order it without the mayonnaise! Katie Evans, marketing director for Burger King, said:

This really is a game changer—we wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we’re thrilled with the result. We’re delighted to satisfy the demand for this highly-anticipated product and finally bring the Rebel to the UK.


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WHAT A TIME TO BE ALIVE 😍 @bekahdoesvegan #VeganSteakBake

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After the success of its plant-based sausage roll last January, U.K. bakery chain Greggs released a vegan version of its steak bake this year. Excited customers camped outside restaurants and waited in lines, eager to get their hands on the puff pastry filled with Quorn meat, diced onions, and gravy. Greggs CEO Roger Whiteside said in a press release:

The launch of our Vegan Steak Bake is another key milestone on our journey to become our customers’ favourite for food-on-the-go.

Pollo Tropical

Florida-based chicken chain Pollo Tropical has partnered with Beyond Meat to add the Vegan Tropichop to the menus of all its 140 locations. Made with Beyond Beef, the plant-based picadillo is served over white or brown rice and topped with sautéed peppers and onions. Hope Diaz, chief marketing officer of Pollo Tropical’s parent company, said:

At Pollo Tropical, we pride ourselves on always offering guests the most delicious food at a great value. That’s why we’re excited to introduce the Beyond Meat menu items, so we can offer new great tasting choices to guests looking for plant-based options with the bold flavors they’ve come to expect from us.

These are just some of the companies embracing Veganuary, and the movement is steadily gaining momentum. Don’t get left behind! Order our FREE Vegetarian Starter Guide today, and check out our Pinterest page for thousands of recipe ideas.