Meet the Company 3-D Printing Plant-Based “Fat, Blood, and Muscle”
Israel-based startup Redefine Meat is using 3-D printers to create plant-based steak that closely resembles its animal-based counterpart. While the high-tech machines will initially be able to print around 40 pounds of vegan beef per hour, the company’s CEO expects eventually to produce hundreds of pounds an hour at a lower cost than animal meat.
Founded in 2018 in Tel Aviv, Redefine Meat plans to test its “alt-steak” at high-end restaurants this year. If everything goes well, the company will roll out industrial-scale printers to meat distributors in 2021. On its website, the company states:
Our technology combines proprietary 3D meat modeling, food formulations, and food printing technology to deliver a new category of complex-matrix “meat” in a cost-effective and scalable way. Redefine Meat has a 95 percent smaller environmental impact, no cholesterol, and is more affordable compared to animal meat.
Last year the innovative company raised an impressive $6 million, thanks in part to German poultry producer PHW Group and CPT Capital, an investor in Beyond Meat and Impossible Foods.
The timing couldn’t be better. As slaughterhouse closures during the pandemic and a changing market batter the meat industry, plant-based meat products are thriving. One reason, analysts point out, is that the plant-based meat industry is less vulnerable to worker shortages. Production of plant-based meat is more automated and less reliant on labor, and companies can more easily adapt to changes in supply chains.
In a recent report, BofA Securities, the investment division of Bank of America, predicts that the plant-based protein market will be worth over $40 billion by the end of 2025—double its current value. The report states:
We are entering an exciting decade of Future Food technologies helping us to tackle the challenges facing the world and to feed our growing population sustainably. We believe the traditional food industry can be transformed by a wave of cutting-edge technologies.