These Restaurants Could Become

Champions of Breakfast Bracket
Denny's Logo Check Bob Evans Logo X Black Bear Diner Logo X Waffle House Logo X
Pancakes Tofu Scramble Vegan Bacon

A Champion of Breakfast is a trailblazing restaurant chain that offers delicious plant-based variations of their breakfast dishes.

Because everyone deserves a good breakfast.

Some of the most popular breakfast chains in the United States still don’t offer delicious plant-based entrees.

Celebrate Our Champions of Breakfast

Starting September 14, Cracker Barrel will trial plant-based Impossible Sausage on their breakfast menu at nearly 50 locations.

Denny’s has started actively exploring additional plant-based protein items for their breakfast menu, as well as their other menus.

Starting January 11, 2022, Another Broken Egg Cafe will trial a street corn scrambler featuring plant-based chorizo at 20 locations.


Nathan’s, Long John Silver’s, Panda Express, Baja Fresh, Taco Bell, Little Caesars, and many more leading restaurant chains have added plant-based versions of their most popular entrees to their menus.

Little Ceasers Nathan's Panda Express Taco Bell Logn John Silver's Baja Fresh Peets Coffee Biggby Coffee

It’s time for family-dining chains Black Bear Diner, Waffle House, and Bob Evans to make plant-based breakfast entrees a reality.

Ask these companies to become Champions of Breakfast

by adding plant-based breakfast entrees to their menus.

Bob Evans Logo Black Bear Diner Logo Waffle House Logo
This message will be sent to the leaders of the four breakfast chains:

I was disappointed to learn that your restaurant does not offer a plant-based breakfast entree.

Nathan’s, Long John Silver’s, Baja Fresh, and many other leading restaurant chains have added plant-based versions of their most popular entrees to their menus.

Customers want and expect restaurants to offer menus that are inviting to their whole families. By pioneering a plant-based breakfast entree you can also attract customers who care about animals and the environment.

I want to support restaurants that serve everyone, including people who choose plant-based meals, whether for health, the environment, or animals.

I urge you to become a Champion of Breakfast and commit to introducing a fully plant-based breakfast entree to your menu. My family, my friends, and I will be eager to try it once you do!

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Why Plant-Based?

To help animals:

In the United States, about 9.7 billion land animals are slaughtered for food each year.1 The more that people consume plant-based meals, the lower the demand for animal-based products, which could mean fewer animals suffering at factory farms. When famous breakfast chains expand their plant-based options, customers who eat animal meat are also exposed to these options and are more likely to try plant-based foods and either reduce or replace animal meat in all their meals.

1 Food and Agriculture Organization of the United Nations, FAOSTAT, “Crops and Livestock Products” (search filters: all countries, “Livestock Primary,” “Producing Animals/Slaughtered,” “2017”).
Mung Bean Vegan Scramble

Ask for a plant-based breakfast.

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