Slutty Vegan and Impossible Foods Are Using Plant-Based Food to Get Out the Vote

Slutty Vegan and Impossible Foods Are Using Plant-Based Food to Get Out the Vote

  • Hannah Bugga
  • Hannah Bugga

Popular restaurant Slutty Vegan and innovative plant-based powerhouse Impossible Foods have joined forces to launch Votenik—a yearlong campaign to encourage voter turnout. The companies are bringing delicious vegan food to communities with historically low voter turnout, making it fun to hit the polls. Jermaine Dupri, a famed hip-hop writer and producer, will join them.

“Votenik” is a play on Freaknik, an annual Atlanta-based festival generally attended by students from historically Black colleges. Voters who show up to Votenik can expect plenty of precautions to protect against COVID-19 exposure, such as hand sanitizer and standing six feet apart.

Votenik kicked off earlier this month in Atlanta—the home of Slutty Vegan’s owner and founder, Pinky Cole. The Slutty Vegan food truck parked at Ralph Bunche Middle School’s voting site on the southwest side of Atlanta and offered complimentary vegan food from 2 to 6 p.m. for anyone who voted. Cole is so passionate about the project that prior to the COVID-19 outbreak, Slutty Vegan traveled through 50 cities, encouraging customers to register to vote while they waited in line for food. Cole said in a statement:

This is the next step in making sure that everyone gets out and votes. This is the most productive way to get our voices heard, and we are beyond grateful to be launching this initiative with both Jermaine Dupri and Impossible Foods.

Through her Pinky Cole Foundation, Cole is also on a mission to promote health and safety for Black communities during the COVID-19 pandemic. The foundation has paid rent for small businesses, provided meals to those in need, and even worked to help troubled businesses through its Entrepreneurs Anonymous digital initiative.

Recently, Cole partnered with HBCU Clark Atlanta University to send the children of Rayshard Brooks—a 27-year-old Black man who was killed by police after he was found sleeping in his car—to college. Worth an estimated $600,000, the scholarships will ensure that his three daughters’ and 13-year-old stepson’s tuition, meals, and housing will all be covered. George French Jr., president of Clark Atlanta University, said in a statement:

It was without hesitation that we made the decision to partner with our notable alumna and entrepreneur Pinky Cole to help the family and children of Mr. Rayshard Brooks. The senseless death of Mr. Brooks will undoubtedly have long-term financial effects on the family and these scholarships will not only provide them with a means to access a world-class education but will help them on their pathway of success.

Inspired? Make sure to follow Pinky Cole on Instagram along with these 14 incredible Black vegan activists!