Acclaimed Plant-Based Athletes Star in PSA Against Dairy
Earlier this month, nonprofit organization Switch4Good launched a PSA called Milk Does a Body Bad. The first of three such videos to be released this summer, the PSA aired on NBC’s Today Show and landed coverage by many mainstream news outlets, including Shape magazine and U.S. News & World Report.
Within 48 hours of its release, more than 9,000 people visited the Switch4Good website and signed up for help on ditching dairy. The PSA likely received such impressive coverage because of its star-studded lineup, with appearances from Olympic medalist and world champion volleyball player Rachael Adams; three-time Olympic-gold soccer player Heather Mitts; ultra-athlete Rich Roll; MLB player Chase Utley; ice hockey player George Laraque; NFL linebacker Derrick Morgan; six-time Olympic swimming medalist Rebecca Soni; and seven-time USA Cycling national champion, two-time Pan American champion, and Olympic silver medalist Dotsie Bausch.
Dotsie is the founder and executive director of Switch4Good. The nonprofit is run by a “community of athletes and health enthusiasts” with the mission of inspiring people to switch from dairy to “plant-based fuel.” On their website, Dotsie says:
What happened after I made the switch was nothing short of extraordinary. It was kind of magical. I wasn’t expecting it, but my performance improved drastically, and I knew there was no turning back.
On top of an abundance of resources on the website, there is also a Switch4Good podcast, where Dotsie and Alexandra Paul, an actress and certified health coach, interview nutritionists, pro athletes, plant-based celebrities, and more. Both Alexandra and Dotsie have battled food addictions and offer a unique perspective on health and wellness.
Dotsie is also one of the many incredible athletes that appeared in The Game Changers, a documentary released on Netflix last year. The film tells the story of The Ultimate Fighter winner and Special Forces trainer James Wilks. It was created by Oscar-winning documentary filmmaker Louie Psihoyos and executive producers James Cameron, Arnold Schwarzenegger, Jackie Chan, Lewis Hamilton, Novak Djokovic, and Chris Paul.