A Champion of Breakfast is a trailblazing restaurant chain that offers delicious plant-based variations of their breakfast dishes.
Because everyone deserves a good breakfast.
Some of the most popular breakfast chains in the United States still don’t offer delicious plant-based entrees.
Celebrate Our Champions of Breakfast
Starting September 14, Cracker Barrel will trial plant-based Impossible Sausage on their breakfast menu at nearly 50 locations.
Denny’s has started actively exploring additional plant-based protein items for their breakfast menu, as well as their other menus.
Starting January 11, 2022, Another Broken Egg Cafe will trial a street corn scrambler featuring plant-based chorizo at 20 locations.
Nathan’s, Long John Silver’s, Panda Express, Baja Fresh, Taco Bell, Little Caesars, and many more leading restaurant chains have added plant-based versions of their most popular entrees to their menus.
It’s time for family-dining chains Black Bear Diner, Waffle House, and Bob Evans to make plant-based breakfast entrees a reality.
Ask these companies to become Champions of Breakfast
by adding plant-based breakfast entrees to their menus.
This message will be sent to the leaders of the four breakfast chains:
I was disappointed to learn that your restaurant does not offer a plant-based breakfast entree.
Nathan’s, Long John Silver’s, Baja Fresh, and many other leading restaurant chains have added plant-based versions of their most popular entrees to their menus.
Customers want and expect restaurants to offer menus that are inviting to their whole families. By pioneering a plant-based breakfast entree you can also attract customers who care about animals and the environment.
I want to support restaurants that serve everyone, including people who choose plant-based meals, whether for health, the environment, or animals.
I urge you to become a Champion of Breakfast and commit to introducing a fully plant-based breakfast entree to your menu. My family, my friends, and I will be eager to try it once you do!
Why Plant-Based?
To help animals:
In the United States, about 9.7 billion land animals are slaughtered for food each year.1 The more that people consume plant-based meals, the lower the demand for animal-based products, which could mean fewer animals suffering at factory farms. When famous breakfast chains expand their plant-based options, customers who eat animal meat are also exposed to these options and are more likely to try plant-based foods and either reduce or replace animal meat in all their meals.
Ask for a plant-based breakfast.
Take Action
