These Restaurants Could Become
A Champion of Breakfast is a trailblazing restaurant chain that offers delicious plant-based variations of their breakfast dishes.
Because everyone deserves a good breakfast.
Some of the most popular breakfast chains in the United States still don’t offer delicious plant-based entrees.
Celebrate Our Champions of Breakfast
Starting September 14, Cracker Barrel will trial plant-based Impossible Sausage on their breakfast menu at nearly 50 locations.
Denny’s has started actively exploring additional plant-based protein items for their breakfast menu, as well as their other menus.
Starting January 11, 2022, Another Broken Egg Cafe will trial a street corn scrambler featuring plant-based chorizo at 20 locations.
Nathan’s, Long John Silver’s, Panda Express, Baja Fresh, Taco Bell, Little Caesars, and many more leading restaurant chains have added plant-based versions of their most popular entrees to their menus.
It’s time for family-dining chains Black Bear Diner, Waffle House, and Bob Evans to make plant-based breakfast entrees a reality.
Ask these companies to become Champions of Breakfast
by adding plant-based breakfast entrees to their menus.
This message will be sent to the leaders of the four breakfast chains:
I was disappointed to learn that your restaurant does not offer a plant-based breakfast entree.
Nathan’s, Long John Silver’s, Baja Fresh, and many other leading restaurant chains have added plant-based versions of their most popular entrees to their menus.
Customers want and expect restaurants to offer menus that are inviting to their whole families. By pioneering a plant-based breakfast entree you can also attract customers who care about animals and the environment.
I want to support restaurants that serve everyone, including people who choose plant-based meals, whether for health, the environment, or animals.
I urge you to become a Champion of Breakfast and commit to introducing a fully plant-based breakfast entree to your menu. My family, my friends, and I will be eager to try it once you do!
To help animals:
In the United States, about 9.7 billion land animals are slaughtered for food each year.1 The more that people consume plant-based meals, the lower the demand for animal-based products, which could mean fewer animals suffering at factory farms. When famous breakfast chains expand their plant-based options, customers who eat animal meat are also exposed to these options and are more likely to try plant-based foods and either reduce or replace animal meat in all their meals.
To help the environment:
The current rate of meat consumption is pushing the planet to its breaking point. But plant-based meat requires less land and water to produce than animal meat, and it contributes less greenhouse gas and causes less aquatic nutrient pollution.2 Even after accounting for the processing required to produce plant-based meat, every study to date finds that replacing animal meat with plant-based meat substantially reduces every environmental impact measured.3
To make everyone feel welcome:
Plant-based customers want to feel included in meals and be able to join their families and friends at restaurants. By adding plant-based breakfast entrees, these chains can broaden their customer bases to include plant-based diners, as well as breakfast lovers interested in trying delicious and innovative plant-based variations of breakfast dishes.