Impossible Foods Debuts Exciting New Plant-Based Meat at CES
At this year’s Consumer Electronics Show (CES)—the world’s largest technology trade show—Impossible Foods debuted a brand-new product: Impossible Pork. Journalists who had the chance to sample the new pork-inspired offering at the Kumi Japanese restaurant in Las Vegas were stunned by the tender and juicy texture and how closely the product resembled its animal-based counterpart.
Impossible Foods CEO Pat Brown told the press at CES that animal meat contributed to the two biggest threats the planet faces: “catastrophic climate change and a catastrophic meltdown in biodiversity.” He said that addressing this was “the absolute most important task in the world.” His speech provoked a roar of applause.
Gluten-free and formulated for kosher and halal certification, Impossible Pork is similar to the Impossible Burger but with a different fat content and less heme. During a visit to the company’s California headquarters last month, Brown stated:
Pigs are the single most popular source of meat globally and particularly in Asia. Internationally, it’s a clear No. 1, and our goal [and] our mission is global. For us to have an impact, particularly in Asia, pork is kind of a no-brainer.
At CES, Brown also hinted at Impossible Bacon. Without giving specifics, he said:
We’re not going to release a bacon product until we feel like anyone who is the most hardcore bacon worshipper thinks it’s awesomely delicious. But we’re definitely on track.
Later this month, fast-food chain Burger King will begin testing the plant-based Impossible Sausage patty in a Croissan’wich at 139 locations in Savannah, Georgia; Lansing, Michigan; Albuquerque, New Mexico; Montgomery, Alabama; and Springfield, Illinois. While the sandwich cannot be made vegan, the new option is a big step in the right direction.
As people move toward healthier and more ethical and environmentally responsible food choices, huge plant-based innovations are constantly being announced. Stay up to date by following Mercy For Animals on Facebook, Instagram, YouTube, Pinterest, and Twitter.